The Lightbulb Moment Season 1 Episode 4 - FLORIDA | How Real Estate Rogues Invented Florida As We Know It

Airdate: 2021-Feb-18

Episode summary:

Florida wasn't always the Sunshine State. In the 1920s, an army of real estate boosters set out to redefine Florida from an economic backwater to a ritzy vacation destination, sparking a land boom–and bust–the likes of which America had never seen before.

About The Lightbulb Moment series:

Uncover the extraordinary origins of "ordinary" things – and the moments of inspiration that made them possible.