Secrets of the Superbrands Season 1 Episode 3 - Food

Airdate: 2011-May-31

Episode summary:

Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how they make us keep on buying them.

About Secrets of the Superbrands series:

Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for...Show more >