Secrets of the Superbrands Season 1 Episode 2 - Fashion

Airdate: 2011-May-24

Episode summary:

Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have invaded our wardrobes and our minds. When he discovers that designer handbags are so desirable that some women will pay 100 pounds a month just to rent one, he's determined to have their heads examined to find out why.

About Secrets of the Superbrands series:

Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for...Show more >