The Secret World of... Season 2 Episode 5 - Cereal

Airdate: 2022-Oct-23

Episode summary:

Jo Brand tears open the nostalgic story behind Britain's most popular breakfast cereals. Three British companies fought it out and shaped this market over decades: Kellogg's, Weetabix and Jordans. Now they battle it out as modern consumers prioritise nutrition, while new, independent rivals with big ideas compete for their own place at the breakfast table.

About The Secret World of... series:

A behind-the-scene exploration of Britain's biggest snack rivalries, from Aeros v Wispas to Penguins against Clubs and Wotsits going up agains...Show more >