The Real Mad Men of Advertising Season 1 Episode 4 - The 1980s

Airdate: 2017-Jan-29

Episode summary:

It's the Reagan Era, and political confidence fuels an era of heavy consumption. Madison Avenue promotes new categories of designer products in provocative ways and the explosion of cable television allows brands to target two demographics that have been ignored for decades: teens and Hispanic Americans. This decade of blockbuster Super Bowl ads, culture-busting mascots, and infomercial celebrities, was an age of advertising that is both far removed from the days of "Mad Men" and inextricably linked.

About The Real Mad Men of Advertising series:

The Real Mad Men of Advertising gave audiences an all-access glimpse into the world of advertising in America during the tumultuous decade of the 1...Show more >