The Food That Built America Season 5 Episode 7 - Champions of Breakfast

Airdate: 2024-Apr-14

Episode summary:

Will Kellogg is on top of the cereal industry after beating out post, but now, the king of cereal has met his match with a young flour mill executive. A decades long war for dominance ensues as Kellogg's and General Mills battle it out with new innovative cereals, resulting in the creation of the number one cereal in the country.

About The Food That Built America series:

For generations of Americans, food titans like Henry Heinz, Milton Hershey, John and Will Kellogg, C.W. Post and the McDonald brothers have literal...Show more >