Secrets of the Middle Aisle Season 1 Episode 2 - Secrets of the Middle Aisle at Christmas

Airdate: 2022-Dec-05

Episode summary:

Part two of two. Denise Van Outen finds out how Lidl and Aldi are taking on the big-name stores this Christmas, a period that often sees a downturn in their fortunes as customers seek premium food, drink and presents. This year, they hope to keep our attention with novelty presents and brands that resemble high-end products at a much cheaper price.

About Secrets of the Middle Aisle series:

From heated dressing gowns to Himalayan salt lamps, Denise Van Outen explores the eclectic items we never realised we needed that are luring us to ...Show more >