MICE MEDIA: Lessons in Internet Literacy Season 1 Episode 5 - Beware! False info and Impression Farming

Airdate: 2025-Jan-02

Episode summary:

Impression farming, also known as "clickbait," has become a major problem online, especially after natural disasters. In this episode, the father posts a video online spreading misinformation that the latest quake was man-made. Meanwhile, fake SOS posts online call for rescue, adding to all the confusion. What is "impression farming," and why do people spread fake information during disasters? We discuss specific patterns that emerge as social media and technology progress.

About MICE MEDIA: Lessons in Internet Literacy series:

A family of mice navigate the treacherous world of online information in MICE MEDIA: Lessons in Internet Literacy. The father can't help but b...Show more >