How Disney Built America Season 1 Episode 4 - Not Available in Stores

Airdate: 2024-May-19

Episode summary:

Amidst financial troubles, Disney hires an ingenious marketing whiz who helps them figure out how to bring their beloved characters off the screen and into the hands of millions. Mickey becomes the first celebrity face to grace a cereal box and from there, the licensing of Disney products becomes a lucrative industry and the gold standard for multimedia corporations all over the world.

About How Disney Built America series:

How Disney Built America explores the history of Walt Disney and how the iconic Disney brand, fueled by the creation of beloved characters, cherish...Show more >