Battle of the Brands Season 1 Episode 2 - Aldi vs M&S

Airdate: 2026-Mar-10

Episode summary:

Kate Quilton presents the story of the supermarket showdown between two of the biggest brands in the business, with insiders revealing how much the two retailers now overlap, despite starting out at opposite ends of the spending spectrum. It's a story of price wars over posh ready meals, wine, flowers and copycat cakes - and even courtroom battles over gin.

About Battle of the Brands series:

Documentary pitting two similar companies against one another each week.